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The Coca-Cola Company is an American multinational corporation , and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups . [2] The company is best known for its flagship product Coca-Cola , invented in 1886 by pharmacist John Stith Pemberton in Atlanta , Georgia . [3] The Coca-Cola formula and brand were fully bought with US$ 2,300 in 1889 by Asa Griggs Candler , who incorporated The Coca-Cola Company in Atlanta in 1892. [4] [5] [6] [7]

The company—headquartered in Atlanta , Georgia , but incorporated in Wilmington , Delaware [8] —has operated a franchised distribution system since 1889: the Company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company’s stock is listed on the NYSE and is part of DJIA , the S&P 500 index, the Russell 1000 Index , and the Russell 1000 Growth Stock Index.

History [ edit ]

Main article: Coca-Cola

In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola drink and sold it as a medicinal beverage. [9] Pemberton’s bookkeeper, Frank M. Robinson, is credited with naming the products and creating its logo. [10] Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make and promote, as well as sell Coca-Cola on his own. He promoted the drink with the limited budget that he had and succeeded. [11]

In 1889, American businessman Asa G. Candler completed his purchase of the Coca-Cola formula and brand from Pemberton’s heirs. [4] [5] [7] [9] In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. [4] [5] [6] [7] By 1895, Coca-Cola was being sold in every state in the union. [12] In 1919, the company was sold to Ernest Woodruff ‘s Trust Company of Georgia. [13]

Coca-Cola’s first ad read “Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!” [11] Candler was one of the first businessmen to use merchandising in his advertising strategy. [9] As of 1948, Coca-Cola had claimed about 60% of its market share. [12] By 1984, The Coca-Cola Company’s market share decreased to 21.8% due to new competitors, namely Pepsi . [12]

Acquisitions [ edit ]

The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960 [14] and in 1982, it acquired the movie studio Columbia Pictures for $692 million but Columbia was sold to Sony for $3 billion in 1989. [15] It acquired the Indian cola brand Thums Up in 1993, [16] and Barq’s in 1995. [17] In 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million. [18] [19] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million. [20] [21]

The company’s 2009 bid to buy Chinese juice maker Huiyuan Juice Group ended when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly. [22] Nationalism was also thought to be a reason for aborting the deal. [23]

In 2011, it acquired the remaining stake in Honest Tea , having bought a 40% stake in 2008 for $43m. [24] In 2013, it finalized its purchase of ZICO , a coconut water company. [25] [26] [27] In August 2014, it acquired a 16.7% (currently 18.5% due to stock buy backs) stake in Monster Beverage for $2.15 billion with an option to increase it to 25%, as part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap. [28] In 2015, the company took a minority stake ownership in the cold pressed juice manufacturer, Suja Life LLC. [29] [30] In December 2016, it bought many of the former SABMiller ‘s Coca-Cola operations. [31] The Coca-Cola Company owns a 68.3% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa’s headquarters located in Port Elizabeth South Africa.

In 2017, The Coca-Cola Company acquired Mexican sparking water brand Topo Chico. [32]

On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £3.9bn. The acquisition closed on 3 January 2019. [33]

The Coca-Cola Company acquired a 40% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019.

During August 2018 The Coca-Cola Company acquired Moxie for an undisclosed amount. [34]

On September 19, 2018 The Coca-Cola Company acquired Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia.

On August 14, 2018 The Coca-Cola Company announced a minority interest in Body Armor.

On October 5, 2018 The Coca-Cola Company acquired a 22.5% stake in MADE Group from Luke Marget, Matt Dennis and Brad Wilson the company’s 3 founders. The Coca-Cola Company owns a 30.8% stake in Coca-Cola Amatil ltd, therefore The Coca-Cola Company owns a further 6.93% stake in MADE Group through its ownership stake in Coca-Cola Amatil ltd.

According to The Coca-Cola Company’s 2005 Annual Report , the firm at that time sold beverage products in more than 200 countries. [35] The 2005 report further states that of the more than 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion. Of these, beverages bearing the trademark ” Coca-Cola ” or “Coke” accounted for approximately 78% of the company’s total gallon sales. [35] According to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 43% in the United States, 37% in Mexico, India, Pakistan, Brazil, Japan, and the People’s Republic of China, and 20% spread throughout the rest of the world. [ citation needed ] The figure in 2010 showed that they sold 1.6 billion drinks every day. [ citation needed ]

In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales. [36] In 2017, Coke sales were down 11% from a year earlier due to consumer tastes shifting away from sugary drinks and health risks associated with artificial sweeteners in diet drinks. [37]

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